Penn’s Design Department Course — Graphic Design I: Creative Technologies — taught by Kayla Romberger in the Weitzman School of Design. This course aims to familiarize students with the practice of graphic design across multiple media and to introduce them to foundational principles of visual conceptualization. The course thus approaches design as a “content management system” or CMS. In order to do this, we worked with a large-scale exhibition as our primary “content” by selecting an exhibition from the Biennial Foundation. My chosen biennial was SUD: Salon Urbain de Douala in Douala, Cameroon. The decision to choose SUD came as a result of a recent discovery of Cameroonian ancestry on my maternal side, and thus I was interested in exploring the local cultural art scene and producing a multimedia marketing campaign project for the city’s exhibition. These projects were made using the Adobe Illustrator, Photoshop, InDesign, and AfterEffects softwares.